A five-week online course for high school students

Help your student choose a college that fits who they are.

Most families start the college search with a list of famous names. We start with your student. Over five guided weeks they put words to what they enjoy, what they do well, and what they want from college, and then they build a short list of schools that match.

Start the course for $100 Take the free quiz first
$100 one time 5 weeks at your own pace Grades 9 to 12 14-day refund
Ben Roberts, co-author of The Unbranded Student
Bad college advice is everywhere

Your student is more than a brand.

Social media has turned teenagers into brand managers. They are told to build an image, chase a ranking, and apply wherever their friends apply. Meanwhile the price of four years keeps climbing.

  • Thousands of schools and a stack of glossy brochures that all sound the same
  • A fear that you will spend six figures on a school that was never a good fit
  • A student who is unsure what they want to study, or why

Your student's gifts, interests, and ambitions deserve careful thought before anyone picks a sweatshirt.

A red backpack with an Unbranded button pinned to it
Ben Roberts teaching a room of high school students
Meet your guide

Ben has walked families through this for years.

Ben Roberts dreamed of Yale, went to NYU, and later wished someone had helped him look harder at the options closer to home. After graduation he sold cars in Texas before finding his calling in higher education.

He has spent his career helping students, including many first-generation and international students, find schools where they can finish and thrive. He wrote The Unbranded Student to give every family the same process he uses one on one, and he has begun teaching it in Texas high schools.

MBA, Baylor University NYU graduate Career in higher education Co-author, The Unbranded Student
A simple plan

Three steps to a college list you can trust.

Take the free quiz

In about five minutes your student learns their Building Block, the part of who they are that should shape the search. Results arrive by email.

Work through five weeks

Short videos and guided reflection help your student think through what they care about and learn what college can and cannot do for them.

Build the short list

Your student compares real schools on fit, true cost, and graduation odds, then walks away with a written plan to talk through at the kitchen table.

Start the course for $100 Start with the free quiz
Inside the course

One question each week.

Each week ends with something your student made: a profile, a short list, a comparison chart. The final report pulls it all together in one printable document.

Week 1

Who

Guided reflection on what your student enjoys and where they shine, gathered into one student profile.

Week 2

Why

What success means to your student, the people they admire, and a personal mission statement.

Week 3

What

Majors that match their profile, with AI suggestions, plus interviews with people doing the work.

Week 4

Where

The types of colleges, what each one does well, and what your student should expect from a university.

Week 5

Compare

Your student sets the criteria, scores real schools side by side, and prints a final report.

Why it matters

Picking the wrong college is expensive.

A poor fit can mean extra years, heavy loans, and a transfer nobody planned for. With the right tools, the search becomes a conversation your family can enjoy.

Without a plan

  • Applications chosen by rankings and word of mouth
  • A fifth or sixth year of tuition
  • Debt taken on for a major that changes twice

With The Unbranded Student

  • A student who can explain what they want and why
  • A short list built on fit and real cost
  • A plan to finish in four years at the right school
Enroll today

Everything your student needs for the search.

$100 one time, no subscription
  • Five weeks of short video lessons and guided exercises
  • Guided self-discovery exercises and a printable student profile
  • AI major suggestions matched to your student's profile
  • The college comparison matrix and a final report for your family
  • Lifetime access, so younger siblings can use it later
  • A full refund within 14 days if it is a poor fit for your family
Start the course

Not ready yet? The free Building Block quiz takes about five minutes.

Questions parents ask

Frequently asked questions

What grade should my student be in?

Any high school grade works. Sophomores and juniors get the most from it because they have time to act on what they learn. Seniors use it to narrow a list that has grown too long.

How much time does it take?

Plan on one to two hours a week for five weeks. Your student can move faster or slower, and progress saves automatically.

Do I need to be involved?

You do not have to be, though we hope you will. The final report is written to be read together, and many families say that conversation is the best part.

Is this a replacement for a school counselor?

It works alongside your counselor. Counselors handle transcripts, deadlines, and recommendations. The course helps your student arrive at those meetings knowing what they want.

What happens to my student's answers?

Their results belong to your family. We never share results with your school, and nothing goes to a college unless your family chooses to opt in. See the privacy policy.

What if it is not a good fit?

Email us within 14 days of purchase for a full refund. See the refund policy.

Is there a book?

Yes. The Unbranded Student: Reclaiming Your College Search is available on Amazon. The course follows the book and adds interactive tools.

Ready to reclaim the college search?

Give your student a clear plan before the applications start.

Start the course for $100 Take the free quiz
Take the free quiz