The Problems with the Conventional College Search Process

The college search process is an important, exciting and at times anxiety inducing event. However, the conventional approach to the college search process can be problematic in several ways. Some of the most common issues include the pressure to conform, the emphasis on brand names, and the limited options presented to students.

The Pressure to Conform

One of the biggest issues with the traditional college search process is the pressure to conform. Students are bombarded with images of the "ideal" college experience and may feel that they must attend a certain type of college or pursue a certain major to fit in or be accepted. This can lead to making decisions based on what others expect or what is popular, rather than what is best for the individual student. If there is such thing as a ‘dream college’ does that mean that the other options are ‘nightmares’?

The Emphasis on Brand Names

Another issue with the conventional college search process is the emphasis on brand names. Many students believe that attending a well-known college or university with a strong reputation is the key to success. However, this emphasis on brand names can lead to overlooking colleges that may be a better fit for their needs and interests. Sometimes it’s better to be a big fish in a small pond during college.

Limited Options Presented to Students

Finally, the traditional college search process often presents students with limited options. They may feel that they must choose from a small number of colleges that are well-known or that their friends and family have attended. This can prevent them from exploring other options and discovering colleges that may be a better fit for their needs and interests.

The conventional college search process can present a number of problems, including the pressure to conform, the emphasis on brand names, and the limited options presented to students. To avoid these issues, students should take a more self-directed approach to the college search process and consider their own needs and interests, rather than simply following the conventional path.