/* The Unbranded Student: families + schools landing pages (static, no build step) */
@import url('https://fonts.googleapis.com/css2?family=Graduate&family=Libre+Franklin:wght@400;500;600;700;800&family=Caveat:wght@600;700&family=Newsreader:ital,opsz,wght@0,6..72,400;0,6..72,500;0,6..72,600;1,6..72,400&display=swap');

:root{
  --gold:#fcb72b; --gold-deep:#e3990f; --gold-soft:#fff1cc;
  --crimson:#c41e2f;
  --slate:#1b2127; --slate-2:#232b32;
  --chalk:#f3efe6; --chalk-dim:rgba(243,239,230,.72); --chalk-line:rgba(243,239,230,.16);
  --paper:#f4efe4; --paper-2:#ece5d6; --card:#fbf8f1;
  --ink:#1f262c; --ink-2:#44505a; --ink-dim:#6b7078;
  --rule:rgba(31,38,44,.14);
  --serif:'Newsreader',Georgia,serif;
  --sans:'Libre Franklin',system-ui,sans-serif;
  --college:'Graduate','Libre Franklin',serif;
  --hand:'Caveat',cursive;
  --maxw:1160px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--sans);color:var(--ink);background:var(--paper);-webkit-font-smoothing:antialiased;line-height:1.55;font-size:17px}
img,video{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3{margin:0;font-family:var(--serif);font-weight:600;line-height:1.08;letter-spacing:-.015em}
h1{font-size:clamp(38px,5.6vw,66px)}
h2{font-size:clamp(30px,3.8vw,46px)}
h3{font-size:22px}
p{margin:0 0 1em}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.narrow{max-width:760px}
.eyebrow{font-family:var(--college);text-transform:uppercase;letter-spacing:.2em;font-size:12.5px;color:var(--gold-deep);display:block;margin-bottom:14px}
.on-dark .eyebrow{color:var(--gold)}
.hand{font-family:var(--hand);font-weight:700;color:var(--gold-deep);font-size:1.15em;line-height:.9}
.on-dark .hand{color:var(--gold)}
.lead{font-size:clamp(18px,1.6vw,21px);color:var(--ink-2);max-width:640px}
.on-dark{background:var(--slate);color:var(--chalk)}
.on-dark .lead,.on-dark p{color:var(--chalk-dim)}
.sec{padding:88px 0}
.sec.tight{padding:64px 0}
.bg-paper2{background:var(--paper-2)}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-family:var(--sans);font-weight:700;font-size:16.5px;padding:16px 26px;border-radius:6px;border:1.5px solid transparent;cursor:pointer;text-decoration:none;transition:transform .15s,background .15s,border-color .15s}
.btn:hover{transform:translateY(-2px)}
.btn-gold{background:var(--gold);color:#1a1206;box-shadow:0 14px 30px -14px rgba(227,153,15,.8)}
.btn-gold:hover{background:var(--gold-deep)}
.btn-line{border-color:var(--rule);color:var(--ink);background:transparent}
.btn-line:hover{border-color:var(--ink)}
.on-dark .btn-line{border-color:var(--chalk-line);color:var(--chalk)}
.on-dark .btn-line:hover{border-color:var(--chalk)}
.cta-row{display:flex;flex-wrap:wrap;gap:14px;margin-top:28px}
.center .cta-row{justify-content:center}
.fine{font-size:14px;color:var(--ink-dim);margin-top:14px}
.on-dark .fine{color:var(--chalk-dim)}

/* nav */
.nav{position:sticky;top:0;z-index:40;background:rgba(27,33,39,.92);backdrop-filter:blur(12px);border-bottom:1px solid var(--chalk-line)}
.nav-in{max-width:var(--maxw);margin:0 auto;padding:0 24px;height:68px;display:flex;align-items:center;justify-content:space-between;gap:16px}
.brand{display:flex;align-items:baseline;gap:.35em;font-family:var(--college);text-decoration:none;white-space:nowrap}
.brand .the{font-family:var(--hand);color:var(--chalk-dim);font-size:19px}
.brand .u{color:var(--gold);font-size:18px}
.brand .s{color:var(--chalk);font-size:18px}
.nav-links{display:flex;align-items:center;gap:22px}
.nav-links a{color:var(--chalk-dim);font-weight:600;font-size:14.5px;text-decoration:none}
.nav-links a:hover,.nav-links a.active{color:var(--chalk)}
.nav .btn{padding:10px 18px;font-size:14.5px}
@media (max-width:820px){.nav-links a:not(.btn){display:none}}
@media (max-width:420px){.brand .the{display:none}.nav .btn{padding:9px 12px;font-size:13.5px}}

/* hero */
.hero{padding:72px 0 80px}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}
.hero h1 .hand{font-size:1.1em}
.hero-media{position:relative}
.hero-media video,.hero-media img{width:100%;border-radius:14px;box-shadow:0 30px 60px -30px rgba(0,0,0,.55)}
.hero-media .tag{position:absolute;left:-14px;bottom:28px;background:var(--gold);color:#1a1206;font-weight:700;font-size:14px;padding:10px 14px;border-radius:6px;box-shadow:0 10px 20px -10px rgba(0,0,0,.5)}
.video-9x16{aspect-ratio:9/16;max-height:620px;object-fit:cover;margin:0 auto}
.trust{display:flex;flex-wrap:wrap;gap:10px 22px;margin-top:26px;font-size:14.5px;color:var(--ink-2)}
.on-dark .trust{color:var(--chalk-dim)}
.trust b{color:var(--ink)}
.on-dark .trust b{color:var(--chalk)}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr;gap:40px}.hero{padding:48px 0 56px}.hero-media .tag{left:10px}}

/* cards + grids */
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
@media (max-width:900px){.grid-3,.grid-2{grid-template-columns:1fr}.grid-2{gap:32px}}
.card{background:var(--card);border:1px solid var(--rule);border-radius:12px;padding:28px}
.card h3{margin-bottom:10px}
.card p{color:var(--ink-2);margin:0}
.on-dark .card{background:var(--slate-2);border-color:var(--chalk-line)}
.on-dark .card h3{color:var(--chalk)}
.on-dark .card p{color:var(--chalk-dim)}

/* problem */
.pains{list-style:none;padding:0;margin:26px 0 0;display:grid;gap:14px}
.pains li{display:flex;gap:14px;align-items:flex-start;font-size:18px}
.pains li::before{content:"";flex:0 0 10px;height:10px;margin-top:9px;border-radius:50%;background:var(--crimson)}
.quote{font-family:var(--serif);font-style:italic;font-size:clamp(22px,2.4vw,28px);line-height:1.35;border-left:4px solid var(--gold);padding-left:22px;margin:30px 0 0;color:var(--ink)}

/* guide */
.guide-photo{border-radius:14px;overflow:hidden;box-shadow:0 30px 60px -34px rgba(0,0,0,.6)}
.creds{display:flex;flex-wrap:wrap;gap:10px;margin-top:20px}
.creds span{background:var(--card);border:1px solid var(--rule);border-radius:999px;padding:7px 14px;font-size:14px;font-weight:600}

/* plan */
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px}
.step{position:relative;background:var(--card);border:1px solid var(--rule);border-radius:12px;padding:30px 26px 26px}
.step::before{counter-increment:s;content:counter(s);position:absolute;top:-18px;left:24px;width:38px;height:38px;border-radius:50%;background:var(--gold);color:#1a1206;font-weight:800;display:grid;place-items:center;font-size:17px}
.step h3{margin:6px 0 8px}
.step p{margin:0;color:var(--ink-2)}
@media (max-width:900px){.steps{grid-template-columns:1fr;gap:30px}}

/* weeks */
.weeks{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:36px}
.week{background:var(--slate-2);border:1px solid var(--chalk-line);border-radius:10px;padding:20px 18px}
.week .wk{font-family:var(--college);font-size:12px;letter-spacing:.18em;color:var(--gold)}
.week h3{color:var(--chalk);font-size:24px;margin:6px 0 8px}
.week p{font-size:15px;margin:0}
@media (max-width:900px){.weeks{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.weeks{grid-template-columns:1fr}}

/* stakes vs success */
.split{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:36px}
.split .card h3{display:flex;align-items:center;gap:10px}
.split ul{margin:12px 0 0;padding-left:20px;color:var(--ink-2)}
.split li{margin:6px 0}
.card.fail{border-top:4px solid var(--crimson)}
.card.win{border-top:4px solid var(--gold)}
@media (max-width:900px){.split{grid-template-columns:1fr}}

/* stats */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:36px}
.stat .n{font-family:var(--serif);font-size:54px;font-weight:600;color:var(--gold);line-height:1}
.stat .k{font-weight:700;margin:8px 0 6px;color:var(--chalk)}
.stat p{font-size:15px;margin:0}
@media (max-width:900px){.stats{grid-template-columns:1fr}}

/* offer box */
.offer{background:var(--card);border:2px dashed var(--gold-deep);border-radius:14px;padding:34px;max-width:720px;margin:36px auto 0;text-align:left}
.offer .price{font-family:var(--serif);font-size:56px;font-weight:600;line-height:1}
.offer .price small{font-size:18px;color:var(--ink-dim);font-family:var(--sans);font-weight:500}
.offer ul{list-style:none;padding:0;margin:20px 0 0;display:grid;gap:10px}
.offer li{padding-left:30px;position:relative}
.offer li::before{content:"";position:absolute;left:4px;top:6px;width:14px;height:8px;border-left:3px solid var(--gold-deep);border-bottom:3px solid var(--gold-deep);transform:rotate(-45deg)}

/* faq */
.faq{max-width:780px;margin:32px auto 0}
.faq details{border-bottom:1px solid var(--rule);padding:18px 0}
.faq summary{cursor:pointer;font-weight:700;font-size:18px;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--gold-deep);font-size:24px;line-height:1}
.faq details[open] summary::after{content:"\2212"}
.faq details p{margin:12px 0 0;color:var(--ink-2)}

/* photo band */
.photo-band{display:grid;grid-template-columns:2fr 1fr 1fr;gap:12px;margin-top:36px}
.photo-band img{width:100%;height:260px;object-fit:cover;border-radius:10px}
@media (max-width:760px){.photo-band{grid-template-columns:1fr}.photo-band img{height:220px}}

/* form */
.form{max-width:680px;margin:32px auto 0;text-align:left}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form label{display:block;margin-bottom:14px}
.form label span{display:block;font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--chalk-dim);margin-bottom:6px}
.form input,.form select,.form textarea{width:100%;padding:14px 16px;border:1.5px solid var(--chalk-line);background:var(--slate-2);color:var(--chalk);font:inherit;font-size:16px;border-radius:6px}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--gold)}
.form .msg{margin-top:14px;min-height:22px;font-size:15px}
.form .msg.ok{color:#9fe3b0}.form .msg.err{color:#ffb3b3}
.form button[disabled]{opacity:.6;cursor:wait}
@media (max-width:640px){.form .row{grid-template-columns:1fr;gap:0}}

/* chooser */
.choose{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:40px}
.choice{display:block;text-decoration:none;background:var(--card);border:1px solid var(--rule);border-radius:14px;overflow:hidden;transition:transform .15s,box-shadow .15s}
.choice:hover{transform:translateY(-4px);box-shadow:0 24px 50px -30px rgba(0,0,0,.5)}
.choice img{width:100%;height:230px;object-fit:cover}
.choice .in{padding:26px}
.choice h2{font-size:30px;margin-bottom:8px}
.choice p{color:var(--ink-2);margin:0 0 14px}
.choice .go{font-weight:700;color:var(--gold-deep)}
@media (max-width:760px){.choose{grid-template-columns:1fr}}

/* sticky mobile CTA */
.mcta{display:none}
@media (max-width:760px){
  .mcta{display:flex;position:fixed;left:12px;right:12px;bottom:12px;z-index:45;justify-content:center;box-shadow:0 12px 30px -8px rgba(0,0,0,.45)}
  body.has-mcta{padding-bottom:84px}
}

/* footer */
.foot{background:var(--slate);color:var(--chalk-dim);padding:44px 0;font-size:14.5px}
.foot-in{display:flex;flex-wrap:wrap;justify-content:space-between;gap:18px;align-items:center}
.foot a{color:var(--chalk-dim);text-decoration:none;margin-right:18px}
.foot a:hover{color:var(--chalk)}

/* consent bar */
.consent{position:fixed;left:12px;right:12px;bottom:12px;z-index:60;max-width:720px;margin:0 auto;background:var(--slate);color:var(--chalk);border:1px solid var(--chalk-line);border-radius:10px;padding:16px 18px;display:none;gap:14px;align-items:center;flex-wrap:wrap;font-size:14.5px;box-shadow:0 18px 40px -12px rgba(0,0,0,.5)}
.consent p{margin:0;flex:1 1 280px;color:var(--chalk-dim)}
.consent button{font:inherit;font-weight:700;border-radius:6px;padding:9px 16px;cursor:pointer;border:1.5px solid var(--chalk-line);background:transparent;color:var(--chalk)}
.consent button.yes{background:var(--gold);border-color:var(--gold);color:#1a1206}

.reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}html{scroll-behavior:auto}}
img.guide-photo{width:100%;aspect-ratio:4/3;object-fit:cover}
.hero-grid>*,.grid-2>*,.grid-3>*,.steps>*,.split>*,.weeks>*,.stats>*,.choose>*{min-width:0}
html,body{overflow-x:clip}
/* keep photos in proportion: width/height attributes must not force a fixed height */
img{height:auto}
.hero-media img{aspect-ratio:4/3;object-fit:cover;object-position:60% 35%}
@media (max-width:520px){h1{font-size:36px}.sec{padding:60px 0}.hero-media .tag{position:static;display:inline-block;margin-top:12px}.video-9x16{max-height:520px}}